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Bob Bly, author of 70+ books and the man McGraw-Hill calls “America’s top copywriter,” shows you how to overcome the #1 barrier to Internet marketing success when you...

Triple Your E-Mail Marketing Results in 90 Days- or Your Money Back!

How to write and deliver e-mail marketing messages that blast past spam filters, get opened and read, and increase your click-through rates, conversions, sales, and profits.

 

About Bob Bly

Bob Bly is a full-time freelance copywriter specializing in direct marketing. He earns more than $600,000 a year from his writing, speaking, and consulting, and became a self-made multi-millionaire while still in his 30s.

A copywriter for more than a quarter of a century, Bob has written promotions for over 100 clients including Phillips, Agora, KCI, 21st Century, Weiss Research, EBI Medical Systems, Sony, IBM, AT&T, Grumman, Crain Communications, McGraw-Hill, Intuit, and AlliedSignal.

Bob is the author of 70 books including The Copywriter’s Handbook (Henry Holt) and Business-to-Business Direct Marketing (NTC Business Books). He has published more than 100 articles in such publications as Successful Meetings, Direct, Business Marketing, Writer’s Digest, and Amtrak Express.

Bob’s writing awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He also taught marketing at New York University.

Bob has appeared as a guest on dozens of TV and radio shows including The Advertising Show, Bernard Meltzer, CNBC, and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer. He was a featured speaker at the 2006 annual conference of the National Speakers Association.

What they say about Bob Bly's copy and counsel

"Good things are happening. I am getting a steady stream of Trial and Demo requests from the new site. These requestors are filling out the entire contact form. The site is simpler now, and I am still working to make it even more so. I appreciate your work."
—Jim Romano, DataForceOne

"Thank you so much for your wonderful work. It has been a pleasure working with you and I look forward to working with you on another project in the near future. You were always available, quick to answer questions and always exceeded my expectations. You truly are a gifted writer." —Aaron Griffith, The Griffith

"Bob, again thanks for the great copy. You consistently help us reach customers with compelling, actionable content, when others just can't!"
—William McElleney, IBM

"The feedback keeps coming in and we all agree yours was a truly helpful, useful, insightful and effective workshop. You did a fantastic job inspiring the troops and we've already begun applying some of the key learnings."
—Paul Connors, Copywriting Manager, A large financial services company in the Chicago area

"Bob...your creative work, patience, and 'partnership' with us at IT Group has virtually propelled us to another level of business professionalism and recognition. The response we've received from your letters has been nothing short of tremendous. We've not only derived significant business from these unforgettable mailings--your efforts have sparked a creative energy within our ranks which will assist us in years to come. Thanks for your guidance and counsel."
—John A. Fallone, IT Group International

"I hired Bob on his reputation, and found it is well-deserved. His fact-finding process in preparation to write our copy was both painless and enlightening. The final deliverables were right on time as promised, and better than expected – which is saying a lot because my expectations were high. The first time I read his copy for our project, I literally got chills down my back – he nailed it the first time. Wow."
—Dennis Rosenberg, VP Marketing, VNUS Medical Technologies, Inc.

"Bob Bly did an amazing job with our company brochure. We are very impressed with his capacity to learn our product and to write copy so clearly and pointedly. Bob Bly is a great marketing investment."
—Michael Manoussos, Manhole Barrier Systems

"Great white paper! I’m in favor of the entire submission. Please congratulate Bob on a great effort."
—Michael C. Howard, Chasm Recovery

"Your Tax Loopholes ad looked great and is performing very well. Thanks for the strong copy."
—Brian Kurtz, Boardroom

"You did an excellent job. It's been a pleasure working with you on this project."
—Edward Brunet, Decatur Professional Development, LLC

"Thank you very, very much for doing such a great job on the ad. I was one of those folks who would read the ads in the DAK catalog by Drew Kaplan and this was as enjoyable for me as that."
—Chris Pickering, MeritDirect

"Bob . . . Just got the copy and advertisement you did for my new book . . . It's great! You are good! Great job . . . you have tremendous insights into what excites and what sells!"
—Don Libey, Libey Incorporated

"In my opinion, you are the best copywriter in the software industry."
—Judy MacDonald, Director of Marketing, Direct Response

"When I received the piece, I thought, I'll have to skim over it now and read it later. But, once I started, I couldn't stop! You did a GREAT job with Ken's story. I love it. It kept me reading. I'm VERY pleased with it."
—Craig Simpson, Ken Roberts Company

"Bob, It's been a pleasure to work with you!!! Thank you so much! I'm very happy with the copy; I feel it will give me good results."
—Alejandra P. Bigai, Romanicos Chocolate

"Thanks again for a great job."
—Davis Ross, Ross Advertising

"I just wanted to thank you again for the excellent work you did for us. You are the man and I can't tell you how much I admired your approach and service. Although I've never worked with a copywriter before, I think you set the standard pretty high. I look forward to working with you again. You certainly have my vote for the next round!"
—DP Jovine, Tycoon Research

"Great job – I’m always amazed at how you can boil the complex down into simple terms. It flows very well."
—Kyle Hodgens, Capital Financial Media

"Thank you for the copy. I see why you're the expert. It's so simple, it's brilliant."
—Sau Hyoung Pak, Big Machine

"The radio spots are very well done. I am very impressed with your work and copywriting expertise. We will be making the changes to the print ad as you suggested. In the future we may work with you to design a totally new print ad. Again I'd like to say I'm impressed with your services. You were prompt, informative, and definitely know your stuff. We will be recommending you to others and doing repeat business."
—Joshua Andrews, Health Solutions, LLC

"When people get to the promotion, the promotion has a good conversion rate. In one test, it actually had a 14% conversion to sale... can't ask for much better than that."
—David Galland, Casey Research

"I loved the ad! I don't see any reason for revision so I have already put through a check request for the balance I owe you on the ad. We are very excited about this one. I can't wait to see how it does. Thanks so much!"
—Alice Wessendorf, Agora Health Book

 



Dear Marketer:

Whether you are an Internet marketer ... or simply use the Internet as part of your overall marketing mix ...

Your success online depends in large part on e-mail marketing –

-- and in particular, on writing and broadcasting e-mail marketing campaigns that get delivered to – opened – read – and responded to by your prospects and customers.

The bad news is: it’s tough today to write e-mail marketing messages that comply with CAN SPAM laws … and aren’t blocked by ISPs and spam filters.

It’s even tougher to get your prospect’s attention …stop her from deleting your marketing e-mails … and get her to open, read, and respond to your message.

The good news is: proven solutions to all of your e-mail marketing problems exist.

Now, you can download these e-mail marketing “best practices” immediately – and watch your open rates, click-through rates, and conversions soar….

Double or triple your Internet leads, sales, and profits today!

In our new e-book, Secrets of Successful E-Mail Marketing, copywriter Kim Stacey and I give you everything you need to know to maximize your e-mail marketing results –

-- from how to get your e-mail message past spam filters and other barriers … and into the hands of your recipients …

… to writing compelling copy that gets them to open the e-mail, read your message, click through to your landing page or site, and order your product!

Here’s just a sampling of the proven e-mail marketing techniques you’ll have at your fingertips when you download our guide:

  • Is your e-mail message legal according to the provisions of the new CAN-SPAM laws? Handy 10-point checklist on page 22 helps you make sure.
  • How to know whether your e-mails are being blocked by ISPs as spam … and what you can do about it. Page 6.
  • Your prospect changes her e-mail address. Here’s how to track down her new address … and keep her on your subscriber list. Page 25.
  • There are 4 ways you can boost your business with e-mail marketing, and driving traffic to your Web site is one of them. Can you name the other three? Page 3.
  • How to easily get into your subscriber’s address book or personal white list … and why it’s absolutely essential for you to do so. Page 14.
  • The one common programming error that can cause ISPs to reject your HTML e-mails … and how to avoid it. Page 16.
  • What works best in e-mail marketing – long or short copy? The answer may surprise you. Page 63.
  • Should you broadcast your e-mail messages to your entire list all at once … or space the distribution out over several hours? Page 18.
  • Choosing the Web destination your e-mail sends readers to: micro-sites, landing pages, and transaction pages. Page 64.
  • How to write a great e-newsletter your subscribers will love -- in less than one hour per issue. Plus: 14 article ideas for your next e-zine. Page 67.
  • Best day of the week to distribute your e-mail marketing messages … and the best time to send them. Page 27.
  • Where to find e-mail certification and monitoring services … spam checking tools … e-mail marketing agencies … auto-responders … co-registration services … even a glossary of Internet marketing terms. Starts on page 83.
  • Michael Masterson’s “4 U’s” formula can increase open rates and click through rates 25% to 50% or more … just by changing a few words in your subject line. Page 56.
  • 3 questions to ask your Web hosting provider or IT department to avoid e-mail deliverability problems even before they start. Page 19.
  • How to e-mail market to prospects and customers successfully overseas. Page 50.
  • The 3 most important things you need to know about e-mail marketing to make your response rates soar. Page 54.
  • How often can you send promotional e-mails to the people on your list without pissing them off -- and causing them to unsubscribe? Page 29.
  • What kind of click-through rates can you expect when e-mailing your house file? Page 47.
  • 15 steps to increasing open rates and click-through rates on every e-mail marketing message you write. Page 58.
  • 8 proven ways to quickly and easily build a large and profitable opt-in e-mail subscriber list. Page 35.
  • Smartest way to manage your opt-in e-mail subscriber list. Protects your most valuable Internet marketing resource while saving time and money. Page 21.
  • 6 steps to creating a kick-butt e-mail marketing campaign that brings in boatloads of clicks, conversions, and orders. Page 39.
  • What works best in e-mail marketing – text or HTML? The shocking answer revealed at last. Page 46.
  • How to quickly and easily prepare your e-newsletter for distribution to your subscriber list. Page 67.
  • 8 reasons your e-mail marketing messages get blocked … and one way to overcome each. Page 13.
  • Does segmenting an e-mail list pay off – or is it an utter waste of time and money? Page 30
  • How to write a landing page that maximizes conversion of visitors to sales. Page 42.
  • Plus: a mini-library of sample e-mail marketing messages including the clicks, conversions, and sales generated by each. Page 77.

Readers praise E-Mail Marketing Magic

Because it’s an e-book, you can download Secrets of Successful E-Mail Marketing the instant you place your order.

No need to wait for the mail to deliver it. And there are no shipping and handling charges.

That means you can have these e-mail marketing best practices at your fingertips … and begin increasing sales of your product or service online -- literally within the next few minutes!

Here’s what marketers nationwide are saying about earlier editions of Secrets of Successful E-Mail Marketing...

“A great book on e-mail marketing that is thorough, timely, and bound to become a classic in its field.” --Gary Maxwell, Pennsylvania

“I would strongly recommend this book to anyone involved in the sales and marketing of their company’s products and services.”--Jack Ryan, California

“This book has everything you need to implement a successful e-mail campaign.” --Brad Smith, New York

“It is the most comprehensive e-marketing book on the market today … invaluable.” --Connie, California

Use it risk-free for 90 days

That's right. If Secrets of Successful E-Mail Marketing doesn’t help you dramatically improve your e-mail marketing results …

Or you are dissatisfied for any other reason … or for no reason at all … just let me know within 90 days.

I’ll refund your $39 payment in full. No questions asked. And you can keep the e-book with my complements either way.

That way, you risk nothing.

So, what are you waiting for?

In 90 days or sooner, you could be on your way to smashing down all barriers to successful e-mail delivery … doubling or tripling your open rates, click-through rates, and conversions … and achieving record-breaking online sales and profits week after week.

Or, you could be no further along toward making your e-mail marketing campaign generate the results you – and those you work with – expect.

It’s entirely up to you.

So what are you waiting for?

To order Secrets of Successful E-Mail Marketing on a 90-day risk-free trial basis, just click below now:

Sincerely,

Bob Bly


P.S. Quick-Response Bonus! OrderSecrets of Successful E-Mail Marketing today and get a FREE Bonus Report, Online Marketing That Works (list price: $29). In this 47-page special report, you will discover:

  • 10 critical steps to online marketing success (list-building is only one of the ten). Page 3.
  • 8 affordable ways to drive traffic to your Web site. Page 12.
  • 27 tips for writing kick-butt e-mail marketing messages. Page 33.
  • How to help search engines find your Web sites. Page 18.
  • Creating an auto-responder e-mail series to convert free subscribers into paid customers. Page 27.
  • What works best in e-mail marketing – long or short copy? Page 21.
  • How to write, design, and publish your own free e-newsletter as a list-building tool. Page 9.
  • And more.

Regularly selling for $29, this bonus report is yours FREE when you order E-Mail Marketing Magic on a 90-day risk-free trial basis today.

To order Secrets of Successful E-Mail … and get your FREE Bonus Report … just click below now: